Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Brkdncr@lemmy.world
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    4 months ago

    This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

  • Neineon77@lemmy.blahaj.zone
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    4 months ago

    I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

    • PagPag@lemmy.world
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      4 months ago

      It’s a solid real world filter.

      This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

        • Psythik@lemmy.world
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          4 months ago

          You’re literally using social media right now.

          Edit: Downvote me all you want, but the fact of the matter is that Lemmy is social media. There’s media on here, and we discuss it in a social setting. Literally the definition of “social media”.

        • wise_pancake@lemmy.ca
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          4 months ago

          To a lot of people yes, but I think they’re more worried there’s nothing that proves you’re a real person, if that makes sense.

          I see it as a liability more than anything. Your data is forever.

        • deus@lemmy.world
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          4 months ago

          Not really, but since we live in a world where most people are happily sharing their lives online it’s easy to imagine how not using social media might make people think you have something to hide and, therefore, can’t be trusted.

          • Echo Dot@feddit.uk
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            4 months ago

            Few it fewer people are actually using Facebook and similar to share their lives because it just feels really intrusive.

            Mostly because how much advertising is now showed down your throats.

            If they want to know more about me I can share my camera feed but it’s like 98% cat photos.

    • Empricorn@feddit.nl
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      4 months ago

      Being honest, if I heard about a woman that has cybertruck red flags (assuming you’re cis/het), that’s genuinely more attractive to me.

    • Grimy@lemmy.world
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      4 months ago

      This is valid just on taste alone. The thing was ugly even before Elon started his descent into madness.

    • Echo Dot@feddit.uk
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      4 months ago

      Rich enough to own a cyber truck, but not bright enough not to own a cyber truck. Yeah it’s what they “call look at me” energy.

      Politics notwithstanding people like that are just tiring to be around.

  • notfromhere@lemmy.ml
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    4 months ago

    All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

    • mPony@lemmy.world
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      4 months ago

      Don’t hate the timeline, hate the news. There are real people out there still trying to make the world work, getting stepped on, pushed over, marginalized, silenced. They need you. They need all of us. Do not let The Bastards win.

      (I’m still workshopping the “don’t hate the player hate the game” - suggestions are welcome. Words can still inspire people, even before coffee)

    • forrgott@lemm.ee
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      4 months ago

      I fucking hate this timeline.

      I keep seeing people say this. However, hate is what created this timeline. I don’t believe it’s what will get us into a new one.

      I mean no offense towards you; I want you to know this. I guess I just finally realized what it is that bothers me about that statement. In fact, I share your sentiment. Because not only are they poorly made, common sense safety measures are removed and replaced with poorly engineered crap that traps people, while other badly designed components catch fire and burn them to death.

    • scarabic@lemmy.world
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      4 months ago

      I still refuse to see it as a truck. The defining feature of a truck is its bed, and the bed on this thing is presented as an afterthought. Covered, undersized, impossible to access from the sides. It’s just a tank. A penis prosthesis for the undersized.

    • rottingleaf@lemmy.world
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      4 months ago

      And SpaceX had such good publicity, also notably one aesthetically the very opposite of sieg heil.

      I mean, aesthetics of Tesla advertising and design and everything were pretty different from SpaceX from the very beginning. I wonder how could Musk be the founder of both. Maybe they’ll find traces of a brain worm in him too. Can’t be solely ketamine.

  • floofloof@lemmy.ca
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    4 months ago

    The best thing they could do for their sales is get rid of all ties to Elon Musk.

  • GnuLinuxDude@lemmy.ml
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    4 months ago

    I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

      • Buffalox@lemmy.world
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        4 months ago

        Wow, it’s beautiful and so futuristic! It’s almost like living in the future today. I bet Tesla could sell twice as many as the Cybertrucks of those. Provided he makes it bulletproof of course. The great weakness and the reason for the disappointing sales of the Cybertruck is that the glass isn’t bulletproof, I simply can’t think of any other reason.

            • werefreeatlast@lemmy.world
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              4 months ago

              Imagining my new all electric commuting box with a high fidelity decal of Linus Trovalds giving the guy in the back a double fisted middle finger!

              With speed lines and fire ball theme. The reverse sound alarm is the same thing they use in kei trucks…cute Japanese voice model saying excuse me I’m backing up! For lights, we would want fog lights along with a fog horn, we would want 300w for normal driving, 5000w for blinding incoming traffic and flash bulbs in case anyone wants to follow me too closely. A green laser for traffic cameras, and an LED screen so I can tell the guy behind me things I did with his mother. " We went shopping together yesterday… At Victoria’s secret!"…and that’s the design and how I would end a conversation regarding Tesla trucks.

    • jonne@infosec.pub
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      4 months ago

      I guess if Hitler was allowed to design a car, Musk didn’t want to be left behind.

        • werefreeatlast@lemmy.world
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          4 months ago

          They made Mexico city what it is. The beetle is legendary. And the program “hoy no circular” or “today you can’t commute” was invented became too many people owned too many god dammed cars. So in the program they would allow you to use your car only in certain days. Additionally they modernized their metro system making it accessible for incredibly cheap. Not long ago for a few cents you could travel around the city a few stops. By comparison the trolley in sandiego is out dated as outdated can be and it only goes up and down the coast with only one rail heading east. Mexico city made a spider grid off they’re system. Like from any peripheral location you can travel to the center or travel in the periphery towards another center bound rail. Its great. You can go anywhere without a god dammed car.

  • Toribor@corndog.social
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    4 months ago

    So… how long before the federal government buys up a couple million of these things…?

  • Glytch@lemmy.world
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    4 months ago

    I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.

  • shikitohno@lemm.ee
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    4 months ago

    Have they tried pulling out the “Make a vehicle that’s not a massive and shitty death trap,” or “Boot the Nazi from the company” stops? Because, I suspect doing those two might help it out.

    • MutilationWave@lemmy.world
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      4 months ago

      The myth of Elon is still going strong. Now he’s taking over government agencies. Not that it’s the right move, but keeping him on might keep the stock at the insanely overvalued level it’s at. That’s all that matters.

    • scarabic@lemmy.world
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      4 months ago

      Elon is all this company has, just like Trump is literally the only thing going on in the Republican Party. The republicans are going all the way with Trump, straight down the drain, and Tesla will do the same with Musk.

  • RangerJosey@lemmy.ml
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    4 months ago

    No thank you. I don’t want a swasticar.

    I’d love to have one of those new production old style beetles. But we can’t buy them here because our govt sucks donkey dick.

    • Benaaasaaas@lemmy.world
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      4 months ago

      You mean this style of beetle? Nazi Germany unveiling of the new beetle 1930s

      I’m not defending cybertruck just wanted to point out the awkward history of WV

      • Flying Squid@lemmy.world
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        4 months ago

        The massive, massive difference is that the VW Beetle wasn’t a shitbox for rich people. It’s okay to say that once in a great while. the Nazis, despite being horrific in most ways, did have an idea that wasn’t bad and this was that. The VW Beetle was an affordable car and if something went wrong with it, you could probably fix it yourself with only a small amount of automotive knowledge. You really don’t even need to give Hitler credit for that considering he basically just told Ferdinand Porsche to do all the hard work.

        Not so much the Cybertruck. It was Elon’s baby from the beginning and he took a very close personal interest in it.

        The Cybertruck is a bad idea. Even for rich people. It’s been demonstrated over and over again.

        • barsoap@lemm.ee
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          4 months ago

          Importantly, the success of the Beetle came after the Nazis. They built the factory using confiscated union funds as well as having people pay instalments for cars which they would never get, built two or three Beetles, then switched production over to war-time production, Kübelwagen. After the war the unions effectively took over the whole plant… and also bought a couple of farms to make sure workers and families had enough to eat. Most of that is gone now but they still have their own butchery, VW part number 199 398 500 A is a saussage.

          • Flying Squid@lemmy.world
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            4 months ago

            Except the Homer Car actually worked properly. It just looked stupid and had stupid “features” no one wanted but Homer.

            The Cybertruck isn’t even that good.

            • SnortsGarlicPowder@lemmy.zip
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              4 months ago

              I liked the homer car. Massive trunk space, 360 view, small A pillars. And having the kids separate so you aren’t distracted by them. Only negative is you can’t look back.

              • Flying Squid@lemmy.world
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                4 months ago

                The lack of a roof is a big negative too. There have been experiments with bubble-roof cars before and it’s not fun to be in a plastic bubble when the sun is overhead.

        • Jericho_Kane@lemmy.org
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          4 months ago

          But they also scammed people into spending money on a Volkswagen that they never delivered and took the money to support the war effort.

    • Petter1@lemm.ee
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      4 months ago

      VW cars are built by Uyghurs, which, last I checked, are a surpassed minority in China, that has to work under slave-like conditions.

      But I guess most cars are produced like this.

      • nednobbins@lemm.ee
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        4 months ago

        Nobody builds cars under slave like conditions. It’s just not possible. Modern car factories are highly automated plants that require skilled operators. In the case of the VW Xinjiang, that was QC inspectors. There’s no way a hole in the wall car factory using outdated labor practices can come close to competing against modern production.

        • Petter1@lemm.ee
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          4 months ago

          You can be a skilled Person and still work und slave like conditions. That has nothing to do with each other…

        • Petter1@lemm.ee
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          4 months ago

          Yea, it seems like beetle is one of the few models not produced in China (according one propter of chatGPT, so some salt is required 😆)

          It seems to me, that the cars needed in the biggest quantities and Budget EVs are produced in China.