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Joined 2 years ago
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Cake day: August 16th, 2023

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  • It probably depends on how personalized the ads are. It should come as no surprise that targeted ads have been a thing as long as ads have existed. Coke ads during family shows, alcohol ads (you’ll be cool if you use our product) on MTV, etc.

    There are already a number of algorithms to deliver one ad for a product over another, based on likely demographics. Streaming has greatly increased this, since specific demographic details are immediately and directly available when the ad is shown. I won’t get the same as on Hulu that you get.

    As for generating ads on-the-fly, that seems unlikely. Few ads are fully generated at all, let alone in response to demographics or the specific viewer(s).

    There are also risks when deploying ads without vetting. Some of these viewers will be dressed as Nazis, and will happily share the video to everyone.




  • While I appreciate your sentiment, it’s important to consider how it will actually play out. Above all else, (nearly) every corporation will take the path that is the most profitable. That will decide each step along the way.

    First, ABC will happily replace Kimmel with whomever brings in the money. It might be a full-on Nazi, or it might just be inoffensive Kimmel-lite that won’t rock the boat. The time slot will not simply go empty.

    Something similar would happen to Fallon, Stewart, and the rest.

    At this point, the influencers begin to lose their influence. They are no longer the voice of a frustrated nation. They become a former voice. Someone that we used to listen to. This is actually where Jon Stewart was for a number of years, and I’m still not convinced he’s regained his influence.

    When the voices we need are silent, other voices will rise to the top. By definition, they will not be what we need. They will probably be working against us.

    I don’t have a solution to any of this. I’m merely analyzing the problems of one approach.