California’s governing body for high school sports, along with several media companies are facing a new lawsuit for allegedly depriving student athletes of their rightful pay from broadcasts, ticketing and other revenue.

The lawsuit (pdf download), filed on Friday in the San Francisco federal court by a former high school football star, challenged rules restricting payments to athletes established by the nonprofit California Interscholastic Federation.

The federation’s members include more than 1,600 public and private high schools in California.

The lawsuit appears to be the first class action in the United States seeking to unleash compensation for the commercial use of the names, images and likeness of potentially hundreds of thousands current and former high school athletes.