

iirc from their last financials hearings, revenue from lower class orders have dropped significantly, however thr median buyer group has started to spend more to offset those losses. mcdonalds I think had 2% growth suprisingly while the rest of the industry floundered.
basically it’s people who wont pick a better place to get food proping mcdonalds


its partially because the american pallete keeps going back to whats recognizable and what theyre used to, more than being adventurous and trying new things. because of that, fast food establishments keep pushing to simplify menus, rather than expand it. (both to cut down prep time and because thats where the money is). Id reckon a lot of it is fueled by nostalgia and brand loyalty. to take a generalized example that can partially be global, see opinions on coke vs coke competitors.